the bridge

The Bridge Adaptive Sports

Branding
Guidelines
Web Design & Development

2023

The Bridge is a non profit organization that is working to increase awareness and promote opportunities for individuals to participate in adaptive sports and recreation in order to improve their quality of life.

The organization is built on bringing individuals from one state of being to a whole new state of living, hence the name “The Bridge”. The pictorial mark was built by geometric shapes and was designed to flow seamlessly into Neue Haas Utica WG1 which led to building the wordmark.

The Bridge’s system is meant to put a strong emphasis on “Bridging the Gap” between opposing lifestyle choices. One example being a sedentary life to an active one.