jtm

J.T.M. Food Group

Branding
Guidelines
Web Design & Development
Social Media

2023

Founded in 1960 by Jack Maas, Sr., J.T.M. originated as Maas Brothers Meats and in 1974 was renamed Jack Maas Meats. To be reflective of the continued growth of the business, in 1980 the company became known by its present name—J.T.M. Food Group.

The rebrand will represents J.T.M. corporately as well as the food service and education division. It is up to date with modern design trends and conveys important messages about the company. The new brand emphasizes J.T.M.’s strengths and reflects the core business values.

The new brand is a blend of the previous J.T.M. with the current, progressive J.T.M. reflecting the evolution and growth.

The emphasize of the 3 dots is a nod to past, present and future of the company along with highlighting the 3 generations as a family-owned business.