platform

Platform

Branding
Guidelines
Social Media

2023

Platform started from building a yoga platform in the founder’s backyard. It is also a declaration to all who are interested in yoga that they have a place to stand. Platform prides itself on creating a safe environment for all who wish to learn the art of yoga.

The identity was formed around this idea that Platform isn’t just another local Yoga studio. It is a community that transcends just one place or one type of person. Because Platform uplifts people of all backgrounds, the idea of an actual platform to stand on was subtly included in the word-mark.

Light spectrums and gradients are also used to depict a meshing of different people into one comfortable space.