craft house

Craft House

Branding
Package Design
Illustration

2019

Craft House combines restaurant quality appetizers with game-day grit. I had the opportunity to lead the design of this project, from brainstorming the name to the final packaging file being sent off to be printed.

With Craft House beer cheese dip using New Belgium Fat Tire as its main ingredient, the craft beer industry was a valuable source of inspiration in the branding and design of this product. Can artwork is what inspired the idea of having a large illustration on the face of the product.

The hand-drawn illustration prominently displayed on the front and back of the bag was created by pen and ink. Shortly after the creation of this piece was it then converted into a unique logo mark for promotional material. Craft House is currently being distributed to grocery stores across the US.