be.well ↴
be.well
Branding
Guidelines
Marketing Strategy
2019
With be.well’s mission being to encourage children with disabilities to be active and avoid sedentary behavior, the branding created is meant to evoke the sense of motion along with adaptation.
The color green is used because it has been scientifically proven to promote productivity. Along with that, it has also been stated that soft green is a safe color for individuals with mental disabilities.
