212

212 Degrees Quarterly

Branding
Publication Design

2019-Current

212 Degrees Quarterly explores the vast and rich dynamic of the food industry. Simplicity was key in the creation of this piece for the sake of functionality. Food innovations and trends come together in this digestible quarterly brief for both the foodies and industry experts.

Through strategic insights, 212 Degrees removes the colossal-sized lid on the food industry’s stockpot of information. When designing for this publication, I was challenged to not only think about the individual pages but the flow of it entirely. A tool is only as good as it’s functionality. There was an abundance of information that required separation and arrangement.

With a bounty of data and the reader’s attention span in the equation, the goal was to simplify. Hierarchy, quality photography, charts, and clean layouts were crucial factors in creating for the end-user. Issue 01 features 115 consumable pages. 212 Degrees is now on its 3rd issue.